July 29, 2010
| Bio-IT World > Advertise

Advertise

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Reach key decision makers in profitable new markets. The Cambridge Healthtech Media Group provides access to a core audience from pharma, biotech, CROs, academia, technology, and niche service providers.  Our consultative approach will help you create a comprehensive, multi-media package — targeting specific demographics — and incorporating your message within the published resources that our audiences trust.  

For information on our lead generating podcasts, webcasts, white papers along with online and eNewsletter advertising options and more, please download the 2010 Cambridge Healthtech Media Kit (including the Editorial Calendar)  here.

For immediate assistance, or specific questions, you may always contact Lynn Cloonan.

"Bio-IT World promised us hundreds of leads when we signed up for their white paper marketing program. And they delivered. They have obviously put a lot of time and thought into how to use the web as an effective lead generation tool.”
James Nichols, VP, Product Strategy & Marketing
Thomson Scientific

"Infotrieve’s first experience with Bio-IT World’s lead generation programs was through their custom produced webcast offering. Our encounter with this was so successful that we opted to follow up with their white paper lead generation program, which was another winner. Our sales team received many quality leads from qualified prospects looking to improve productivity using effective scientific software solutions.” 
Ian Palmer, Director of Marketing, Infotrieve, Inc.
 



White Papers & Special Reports

oracle20723
The Role of Analytics in Transforming Healthcare
Sponsored by Oracle

Sharing many of the data challenges and opportunities faced by Healthcare, the Life Sciences industry remains focused on delivering new, innovative therapies and solutions to patients in a cost effective, timely and safe way. With spiraling R&D costs, new methods such as adaptive trials, and never ending need for deep pharmacovigilance, the Life Sciences companies that effectively use analytics to explore, monitor and optimize their business will rapidly become the new leaders.

Oracle’s strategy—built upon Enterprise Health Analytics and Health Data Warehouse Foundation—provides a powerful, practical, and extensible approach to delivering the IT analytics infrastructure required to confront the worldwide healthcare challenge.



pegasystems
BPM-Based Case Management Approach to Optimizing Clinical Trial Efficiency
Sponsored by Pegasystems

Business Process Management (BPM) software offers liberation in the planning and management of clinical trials today. SmartBPM provides the components for automating critical clinical trial processes ranging from protocol development and patient enrollment to site management and investigator payments. Advantages are:

  • Potentially stunning return on investment at multiple levels.
  • A 500%, or better, increase in application development time by directly executing business requirements
  • Improved customer retention
  • A 50% possible reduction in training time

Discovered is opportunity to enhance relationships with investigators, subjects, and regulators while bringing momentum to a technology-impaired study startup phase. Learn more about SmartBPM in this complimentary white paper.



Cmed paper
Next-gen Cloud-based eClinical
Sponsored by Cmed Technology

New technologies are available to leverage Cloud Computing in  managing clinical trial data. This paper discusses a next generation eClinical
platform that:

  • Speeds trial set up
  • Accommodates changes with zero downtime
  • Integrates effectively with other clinical trial technology systems

It is offered with either software-as-a-service (SaaS), or turnkey infrastructure options in which the user organization operates their own cloud using their IT teams, within their data centers. Read this paper to learn and decide how best to leverage cloud computing’s many strengths for your organization’s  particular needs.



Job Openings

mskc logo
Software Engineer – Computational Biology Center

Memorial Sloan-Kettering Cancer Center seeks an Engineer to design and develop complex data analysis systems in support of cancer genomics research projects at the Computational Biology Center. Qualified candidate will have a BA, 5+ years of software development experience and expert knowledge of Java, SQL, and HTML.

Apply: www.mskcciscareers.org.  Equal opportunity and affirmative action employer.

Web Symposia
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Bio-IT World proudly presents the Bio-IT World Web Symposia Series covering a broad array of topics within the life sciences and drug development enterprise.

Leveraging BPM to Increase Efficiencies in Clinical Trial Case Management
August 3, 2010 | 1:00 – 2:30 p.m. EST
Sponsored by: Pegasystems
Program Details | Register Here 

 






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(717) 505-9701 ext. 125, or via email to Ashley.Zander@theYGSgroup.com.